A business website is a great way to promote products and drive your sales. It is a clear reflection of how you conduct the business. People visit your business website for the knowledge of your products and potentially buy them but if your website is poorly maintained, it leaves a bad impression on your potential clients.Read More
You need to ask yourself a few questions if your website is not producing enough sales. Does your website have an ancient look to it, which doesn’t gel with the current time period? Do you receive too many complaints from your customers? How is your sales figure behaving recently?
By thoroughly going through the answers to these questions, you will understand that you may need a fresh start at your website level or even be in a need of a new website. There are many other signs that clearly indicate that you need a new website.
1. Slow Page Loading Speed
Website speed is a huge factor that decides the ranking for searches on all devices. No matter how your customers access your website, whether mobile or desktop they will surely not wait for too much time to load your web pages. They can quickly go back and choose the other option available to them. This will result in losing a potential client for future sales.
You can use the pagespeed insights to test the speed of your website and if some of your webpages are slow then you can optimize them but if the whole website is too slow then it is a good time to go for the new one.
2. Website Is Not Mobile Friendly
This era is of technological innovation as more and more people are using mobile devices for their day to day needs. Google also considers mobile-friendliness, a major factor to determine the ranking of a website. Therefore, it is very important to have a mobile-friendly website to get fruitful results from your website.
You must check your website on a mobile device and if the result is not satisfactory and offers a bad user experience, then you can rest assured that Google has also noticed it and this reduces your ranking considerably. It is a clear indication that you are in need of a new website.
3. Less Organic Traffic
The more traffic you have on your website, the more chances you have to make a sale. More visitors provide you an opportunity to share your company’s vision and capabilities, which ultimately is a driving force to boost your sales. Imagine if you have zero traffic on your website, then you can’t do anything to boost your sales through your website.
If you see a decrease in search traffic, then you have to solve the SEO and design issues with a new website.
4. Very Old Website
A very old website design is a huge negative point for any business. Today is the time of technological innovation and every minute something new is happening. Therefore, you can’t rely on a very old website to do you any good.
Video Source: HubSpot
Ancient websites can send wrong signals about the company’s overall image and skills. Old security measures to your website also do no good to SEO. Old content is also damaging to SEO. In today’s time, if your website is not giving the same level of experience as some other latest websites do then it is high time to get a new website.
5. Your Website Doesn’t Fully Represent the Entire Portfolio of Your Company
So many times a company goes through changes by adding new products or cutting down a few older ones. Your website may also be missing a few brands and services. Sometimes, your web designing team changes and you have no idea how to improve and optimize your website. As per the professionals at regina web design firm your website provides you an opportunity to interact with your clients to make your sales pitch, therefore it is very important that your website offers a clear picture of your business to your clients.
If your website has old content and offers a poor picture of your company, then you already have an idea that you need a new website.
6. Website Offers Bad User Experience
Visitors expect to move fast through the layout of the website to reach the desired page and if your website has a flawed design and it takes a long time to move across pages that depict a poor picture of your company.
With the current high usage of the internet, most of the customers already expect more from the websites. Clear and faster navigation through pages is very essential for the clients. If you can fix these navigation flaws of your website then do it with utmost urgency and if you can’t, then it is time to get yourself a new website.
7. Poor Conversion Rate
Every company or person expects sales, leads, subscribers and new business opportunities from their website. A good website must deliver all these things. If your business website is failing to deliver on these areas then you need to look for new ways to improve traffic and increase your conversion rate considerably.
By tweaking the design or layout of your website, you can improve the efficiency of your website. If you still fail to generate any conversion then it is time to go for a new website.